I spent time researching, reading about, and contacting over 100 galleries throughout the vibrant and ever-evolving London art scene. London, a city rich in history and diversity, is also one of the global epicenters for contemporary and fine art. Whether you’re an emerging artist or an established creator, understanding how to navigate its dynamic art landscape is crucial to making your mark.
London’s art scene may seem daunting at first, but once you start engaging with it, you’ll discover just how welcoming and accessible it can be. The city’s galleries, from cutting-edge contemporary spaces to more traditional institutions, are spread across its diverse neighborhoods. From East London’s experimental spaces to the high-end galleries of Mayfair, there’s something for every type of artist. The city’s art community is as diverse as the art it showcases, thriving on creativity and collaboration.
When thinking of London, you may immediately picture Tate Modern or the National Gallery, two of the world’s most famous art institutions. But don’t let that overwhelm you. London is home to hundreds of smaller, independent galleries like Saatchi, Whitechapel Gallery, and Lisson Gallery, which are known for nurturing new talent. If you’re curious about what London has to offer, I recommend checking out guides like ArtRabbit or The Londonist for a full breakdown of the city’s must-see galleries.
Throughout the time I spent reaching out to London galleries, a few key insights emerged. For starters, the process of getting your work into a gallery here is surprisingly straightforward—if you know how to approach it with intention.
How to Approach London Galleries
When contacting galleries, the first step is to make your outreach personal and specific to each gallery. Avoid blanket submissions. Instead, research each gallery’s current exhibitions, curatorial direction, and the types of artists they represent. Tailoring your approach increases the likelihood of your work being considered. Many gallery directors I spoke with emphasized the importance of explaining why you believe your art would be a good fit for their space. This shows that you’ve taken the time to understand their vision.
Another crucial element is building a relationship with the gallery over time. Visiting their openings, attending events, or engaging with them on social media are good ways to get noticed. When you’re ready to reach out formally, a concise email or direct message with a link to your portfolio is a good start. Be sure to include a professional artist statement and a few high-quality images of your work. Follow up respectfully if you don’t hear back, but remember, persistence should be polite and measured.
Many of the gallery directors I spoke with emphasized that, unlike in some cities, London’s art galleries are open to submissions from new and emerging artists, though they have certain preferences and guidelines. About 90% of the galleries I contacted had a clear submission policy posted on their websites. A few suggested regular open calls or competitions as the best way to get your work seen by their curators.
One of the most important things I learned is that online presence matters—perhaps even more than in other cities. Many gallery directors, such as those at Unit London and Saatchi Gallery, mentioned that they actively search for new artists via Instagram, artist websites, and online portfolios. A well-curated digital presence is critical. It’s your portfolio, your first impression, and your introduction to potential gallery partners.
Sophie Parsons from The Approach Gallery recommended that artists make sure their Instagram accounts are updated and professional, as it’s often the first place curators will look. She suggested posting high-quality images of your work, adding insightful captions about your process, and engaging with other artists and galleries. “Your online presence is as important as the work you bring into the gallery,” she noted.
Interestingly, most galleries advised that artists take time to understand the gallery’s mission and aesthetic before submitting. According to Thomas Dane Gallery, artists who take the time to research whether their work aligns with the gallery’s current exhibitions or curatorial direction are more likely to be successful. “Don’t just send out cold submissions,” advised one gallery manager. “Tailor your outreach, and let us know why you think your work would be a good fit for our space.”
One of the most surprising things I learned is that some of London’s galleries prefer artists who have already built a local reputation. At Lisson Gallery, for example, they suggested that artists begin by participating in group exhibitions, art fairs, or collaborative shows in London before approaching them. While some galleries are happy to consider work from outside the UK, having some visibility in the local art scene can be an advantage.
For artists eager to start showcasing in London, my advice would be simple: Start online. Many galleries I contacted emphasized the importance of digital engagement, and several suggested taking part in virtual exhibitions or applying for artist residencies and competitions that take place online. The online world offers a way to get your foot in the door without having to be physically present in the city. Several galleries I spoke to even offered virtual tours, critiques, or portfolio reviews.
Non-Profit Resources for Artists
While galleries are essential, artists should also take advantage of London’s many non-profit resources. For instance, Arts Council England provides invaluable support through grants and funding programs for artists. They offer various levels of funding for both emerging and established artists, helping to cover everything from material costs to exhibition fees. Applying for these grants can give you the financial stability to focus on developing your craft without the pressure of constant sales.
Another important resource is the Artists’ Union England, which helps artists navigate the professional world by providing advice on contracts, fees, and professional development. For those looking to build their reputation without commercial gallery representation, non-profit organizations like Gasworks offer residency programs and exhibition opportunities specifically designed for emerging artists.
For international artists, NGOs such as Triangle Network and Gasworks also provide artist-in-residence programs that allow you to connect with other creators globally, giving you the chance to showcase your work in London and beyond. Additionally, London Sculpture Workshop offers affordable studio spaces and professional development courses for those looking to refine their skills.
Overall, London’s art scene is as rich and varied as the city itself. From the iconic institutions to the underground galleries scattered across its boroughs, there’s room for every kind of artist to find their voice. But success here requires a thoughtful, strategic approach—starting with a strong online presence, leveraging available non-profit resources, and meaningful research into the galleries that align with your vision.
As always, the art journey is one of persistence, creativity, and passion. Whether you’re aiming for a small gallery in Hackney or dreaming of the Tate, never stop creating and never stop learning.
The sources for this article, including a call list and gallery contacts, are provided below.
Sources:
- https://www.art-rabbit.com/
- https://www.timeout.com/london/art-galleries
- https://www.artscouncil.org.uk/
- Spreadsheet of calls made.